The successful and prolific history of the world famous Lola marque is set for a new era in 2015. Plans for the promotion and expansion of its brand heritage have been announced today at the Race Retro International Historic Motor Show.
The Lola Heritage division has activated a partnership with the successful operation behind the Chevron name and trademark, Helen Bashford-Malkie & Vin Malkie. Today’s announcement ensures a complete distinction between the individual Lola and Chevron brands. Martin Birrane continues to be the custodian of the Lola name, trademarks and its copyrights.
Today’s news confirms a unique step forward for each company in celebrating both of their important Heritage Marques whilst retaining distinct and separate entities. This new partnership confirms renewed and increased Lola Heritage Services in 2015 and beyond.
The achievements of Lola are some of the most famed in motor racing history. Through seven decades of designing and building some of the most iconic racing cars to compete on the International stage, Lola has represented consistent excellence in engineering and technical know-how.
Lola has produced more racing cars than any other marque in professional motorsport history and its designs have won the Indy 500, Daytona 24 Hours, the 1967 Italian Grand Prix and taken a multitude of Le Mans class victories. The Lola T70 is often considered to be one of the most beautiful and recognised sports racing cars of all time.
As this new initiative was launched today at the Race Retro show, Martin Birrane, who led the Lola name through some of its most successful racing years from 1997-2012, said: “Lola and the wonderful racing cars it has produced since 1958 has been a deep rooted passion of mine for many years. I am proud to see so many of these designs racing around the world. This partnership will ensure that Lola customers the world over get totally authentic and detailed information and practical knowledge. It also aims to trigger a new era for the Lola brand with not only exceptional service from a team of Lola experts within the Lola Heritage division together with Helen Bashford‑Malkie and the Heritage Technical Team based at Antrobus but also the potential for new official Lola continuation series models in the future.”
Also commenting on today’s announcement was Chevron Racing Cars Managing Director, Helen Bashford-Malkie, who said: “This is a very exciting partnership for us to become involved with. The scope for a thriving and stimulating service for Lola owners is considerable. Together with several Lola experts, we will call upon years of expertise and successful operation in the historic racing field to ensure the Lola name is represented with all the values that it has always symbolised.”
The new alliance between Lola and Chevron in its 50th Anniversary year will also offer the manufacture of components for pre-1990 Lola cars. This authentic and informed service will utilise the official Lola drawings archive, trademarks, IPR and Lola brand which are retained and maintained by Martin Birrane and his team to an exacting standard.
The Lola heritage division will continue to inform and interact with Lola owners and enthusiasts through multiple platforms including the existing Lola Heritage website – www.lolaheritage.com and social networking channels.
Several announcements on exciting initiatives and events will follow later in 2015.
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